Small Business Sorted Podcast with Kay & Crystal

Running a small to medium business doesn't have to feel like chaos.  Business Sorted is the podcast for Australian small business owners who want less stress, more clarity, and a business that actually works for them.

Hosted by business growth coach/business advisor Crystal Petzer and bookkeeper Kay Godfrey, each episode pairs real-world strategy with practical financial know-how. No jargon, no fluff, just straight-talking advice from two women with over 40 years of combined experience helping businesses thrive.

Crystal brings 30 years of hands-on business experience, from opening her first service station to managing over a thousand franchises across Australia. She now coaches small business owners to grow with clarity and confidence. 

Kay is the Northern Beaches bookkeeper who helps DIY business owners get their numbers right, stay compliant, and finally understand what their finances are telling them.

Together, they tackle the real reasons small businesses struggle: cashflow confusion, pricing fears, burnout, people problems, and the systems holding you back. Every episode delivers practical takeaways you can act on this week, wrapped in honest conversation and the occasional laugh.

If you've ever thought, "I'm busy, but I'm not getting ahead," this one's for you.

• No. of episodes: 13
• Latest episode: 2026-06-23
• Business Entrepreneurship Management

Where can you listen?