Blending tradition and innovation: A conversation with Arçelik Hitachi’s Melis Erdinç
Conversations on Sustainability · 2025-05-14
In this episode of Scope3's Sustainable Growth Series (SEA Edition), Melis Erdinç, Head of Digital Marketing at Arçelik Hitachi, shares how sustainability is becoming a strategic priority across SEA. From sustainable content creation to green cloud computing, Melis explains how Arçelik Hitachi is blending tradition with innovation to drive greener digital practices.
Conversations on Sustainability
Achieving sustainability in media and advertising is possible through two levers: innovation and efficiency. This podcast mini series features advertising visionaries driving change across both of these factors. Each episode provides a glimpse into the sustainability conversations happening at some of the biggest digital media companies around the world.
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